2021 PeRCy Categories
BEST HOSPITAL CROSS MEDIA CAMPAIGN: This category awards a marketing campaign used to promote the hospital, a specific service line, or a program which incorporates numerous marketing platforms in a comprehensive campaign.
BEST HOSPITAL PLANNING PROJECT: This category awards any major or minor building project, service line enhancement or a special program for the community which involves the use of the hospital's plan team to bring concept to reality.
BEST HOSPITAL PUBLIC RELATIONS - RELATIONSHIP BUILDING: This category awards any PR or media placement used to promote the hospital, hospital program, special event, or community service.
BEST HOSPITAL PUBLIC RELATIONS - CRISIS SITUATION: This category awards any PR or media placement used to respond to a local disaster, social media crisis, or situation negative to the good name of the hospital.
BEST USE OF DIGITAL MARKETING: Submissions for this category include any digital marketing method your team uses to promote the hospital, staff, service line, new or existing program or community health benefit. This can include your website, Facebook, Twitter, YouTube, blogs, Instagram, Pinterest, Snapchat, Emails, text programs, etc.
BEST HOSPITAL OUTDOOR ADVERTISING: This category includes any use of outdoor advertising including billboards, walls, bus and rail media, street furniture, specialty signage, digital, mobile billboards, and sports media used to promote the hospital, services line, community or hospital service, program or special event.
BEST HOSPITAL RADIO SPOT: This category includes any form of radio or audio advertising, including radio or internet audio spots used to promote the hospital or any marketing campaign.
BEST HOSPITAL TV SPOT: This category includes any form of TV advertising spots used to promote the hospital or any marketing campaign.
BEST VIDEO: This category includes videos that are specifically for use other than a 15/30/60 second commercial. They can be for YouTube, your website, etc.
BEST HOSPITAL USE OF PROMOTIONAL PRODUCTS: This category includes the effective use of promotional products to enhance a marketing campaign or engage the public.
BEST HOSPITAL CAUSE MARKETING CAMPAIGN: This category awards a cause marketing or cause-related marketing campaign which demonstrates the cooperative efforts of the hospital and a non-profit organization for mutual benefit.
BEST HOSPITAL CAMPAIGN FROM A HEALTHCARE FACILITY LOCATED OUTSIDE OF NEW JERSEY: This category allows for submissions from any healthcare facility located outside of the state of New Jersey. Any marketing or planning campaign may be submitted.
BEST HOSPITAL PLANNING PROJECT: This category awards any major or minor building project, service line enhancement or a special program for the community which involves the use of the hospital's plan team to bring concept to reality.
BEST HOSPITAL PUBLIC RELATIONS - RELATIONSHIP BUILDING: This category awards any PR or media placement used to promote the hospital, hospital program, special event, or community service.
BEST HOSPITAL PUBLIC RELATIONS - CRISIS SITUATION: This category awards any PR or media placement used to respond to a local disaster, social media crisis, or situation negative to the good name of the hospital.
BEST USE OF DIGITAL MARKETING: Submissions for this category include any digital marketing method your team uses to promote the hospital, staff, service line, new or existing program or community health benefit. This can include your website, Facebook, Twitter, YouTube, blogs, Instagram, Pinterest, Snapchat, Emails, text programs, etc.
BEST HOSPITAL OUTDOOR ADVERTISING: This category includes any use of outdoor advertising including billboards, walls, bus and rail media, street furniture, specialty signage, digital, mobile billboards, and sports media used to promote the hospital, services line, community or hospital service, program or special event.
BEST HOSPITAL RADIO SPOT: This category includes any form of radio or audio advertising, including radio or internet audio spots used to promote the hospital or any marketing campaign.
BEST HOSPITAL TV SPOT: This category includes any form of TV advertising spots used to promote the hospital or any marketing campaign.
BEST VIDEO: This category includes videos that are specifically for use other than a 15/30/60 second commercial. They can be for YouTube, your website, etc.
BEST HOSPITAL USE OF PROMOTIONAL PRODUCTS: This category includes the effective use of promotional products to enhance a marketing campaign or engage the public.
BEST HOSPITAL CAUSE MARKETING CAMPAIGN: This category awards a cause marketing or cause-related marketing campaign which demonstrates the cooperative efforts of the hospital and a non-profit organization for mutual benefit.
BEST HOSPITAL CAMPAIGN FROM A HEALTHCARE FACILITY LOCATED OUTSIDE OF NEW JERSEY: This category allows for submissions from any healthcare facility located outside of the state of New Jersey. Any marketing or planning campaign may be submitted.
Deadline for Submissions is October 1, 2021
Have questions? Call or email Jane Heimbecker, MAS, at jane.heimbecker@halo.com 610.392.6760
What Determines a Winning Campaign?
The judges are all individuals from outside of the state of New Jersey. These people are a mix of marketing individuals from healthcare related businesses, non-healthcare related businesses, and private citizens to afford a well-rounded perspective. We get together as a group and openly discuss our viewpoints and perceptions of the campaign presented.
Factors We Like:
The judges are all individuals from outside of the state of New Jersey. These people are a mix of marketing individuals from healthcare related businesses, non-healthcare related businesses, and private citizens to afford a well-rounded perspective. We get together as a group and openly discuss our viewpoints and perceptions of the campaign presented.
Factors We Like:
- Submissions turned in on time
- Details as to the thought process in the planning of the campaign and the projected results
- Any factors that were considered and that may have affected any changes made in the campaign
- Originality and effectiveness at grabbing our attention
- Complete information, art, pictures, videos, audio, links, etc., for our viewing
- Results from campaign - ROI, increase in patient response, increase in business, community awareness, etc., detailed numbers compared to projected results is a plus
- Organized presentation
The History of the PeRCy Award
You may have noticed the unusual spelling of the PeRCy award. The name is an acronym that stands for “PR Contest”.
The PeRCy Awards originally ran for approximately 15 years from 1984 to 1999, and was administered by the NJHPRMA (New Jersey Hospital Public Relations and Marketing Society). In their heyday, the PeRCy awards were given to PR/Marketing professionals in a large number of public relations and marketing categories. The awards luncheon was held every spring and attracted between 125-150 attendees from hospital organizations and their agencies. The New Jersey Hospital Association (NJHA) oversaw the judging process and utilized judges from the Hospital and Healthcare Association of Pennsylvania (HAP) to prevent any favoritism. When the New Jersey Hospital Public Relations and Marketing Society ceased operations in 1999, the awards ended, as well.
In 2004, with the help of NJHA, the New Jersey Hospital Public Relations and Marketing Society transferred its remaining members, funds and assets to HPMSNJ. Three years later our board began the process of re-establishing the awards and, after much discussion, agreed to keep the name because of its positive brand awareness. 2008 Board President, Dr. Anthony Stanowski, asked Norm Tessell to shepherd the program. Norm created and ran the PeRCy’s from 2008 until 2014. Clearly the awards would not have been resurrected if not for all of his hard work.
In 2008, we started out simple, with only 3 awards. Jane Heimbecker of HALO Branded Solutions, was commissioned to produce a crystal award that would reflect the prestige of the PeRCy’s. In 2016, the PeRCy’s expanded to 10 categories. As od 2021, we have 12 categories, which have evolved to represent the ever-changing methods of advertising.
The PeRCy Awards have become a highly respected honor and HPMSNJ is proud to recognize excellence in health care planning and marketing in the state of New Jersey with this esteemed award.
The PeRCy Awards originally ran for approximately 15 years from 1984 to 1999, and was administered by the NJHPRMA (New Jersey Hospital Public Relations and Marketing Society). In their heyday, the PeRCy awards were given to PR/Marketing professionals in a large number of public relations and marketing categories. The awards luncheon was held every spring and attracted between 125-150 attendees from hospital organizations and their agencies. The New Jersey Hospital Association (NJHA) oversaw the judging process and utilized judges from the Hospital and Healthcare Association of Pennsylvania (HAP) to prevent any favoritism. When the New Jersey Hospital Public Relations and Marketing Society ceased operations in 1999, the awards ended, as well.
In 2004, with the help of NJHA, the New Jersey Hospital Public Relations and Marketing Society transferred its remaining members, funds and assets to HPMSNJ. Three years later our board began the process of re-establishing the awards and, after much discussion, agreed to keep the name because of its positive brand awareness. 2008 Board President, Dr. Anthony Stanowski, asked Norm Tessell to shepherd the program. Norm created and ran the PeRCy’s from 2008 until 2014. Clearly the awards would not have been resurrected if not for all of his hard work.
In 2008, we started out simple, with only 3 awards. Jane Heimbecker of HALO Branded Solutions, was commissioned to produce a crystal award that would reflect the prestige of the PeRCy’s. In 2016, the PeRCy’s expanded to 10 categories. As od 2021, we have 12 categories, which have evolved to represent the ever-changing methods of advertising.
The PeRCy Awards have become a highly respected honor and HPMSNJ is proud to recognize excellence in health care planning and marketing in the state of New Jersey with this esteemed award.