Submissions for HPMSNJ’s 2020 PeRCy Awards program are now being accepted. The PeRCy Awards recognize the best in New Jersey healthcare planning, marketing and public relations campaigns.
For 2020, HPMSNJ re-tailored the award categories to focus solely on how hospitals and health systems have navigated the coronavirus pandemic.
2020 PeRCy Categories
BEST HOSPITAL PLANNING EFFORTS RELATED TO COVID-19: This category awards planning efforts, such as shifting internal departments around, visitor restrictions, elective surgery suspension/resumption, furloughing of employees and drive thru testing, etc.
BEST HOSPITAL PUBLIC RELATIONS - CRISIS SITUATION: This category awards any PR or media placement used to respond to and communicate with the community regarding the COVID-19 pandemic, including, but not limited to, visitor restrictions, testing sites, and PPE donations.
BEST HOSPITAL INTERNAL RELATIONS EFFORTS DURING COVID-19: This category awards a hospital’s efforts to communicate with colleagues and staff during the pandemic, including internal communications and efforts to boost or maintain employee morale.
BEST HOSPITAL MARKETING PIVOT DUE TO COVID-19: This category awards a hospital’s efforts to pivot marketing campaigns to a pandemic focus including all categories of advertising and marketing: social media, TV, radio, print, outdoor, PSAs, etc.
What Determines a Winning Campaign? The judges are all individuals from outside of the State of New Jersey. These people are a mix of marketing individuals from healthcare related businesses, non-healthcare related businesses, and private citizens to afford a well-rounded perspective. We get together as a group and openly discuss our viewpoints and perceptions of the campaign presented.
Factors we like: - Submission turned in on time - Details as to the thought process in the planning of the campaign and the projected results - Any factors that were considered and that may have affected any changes made in the campaign - Originality and effectiveness at grabbing our attention - Complete information, art, pictures, videos, audios, links, etc., for our viewing - Results from campaign – ROI, increase in patient response, increase in business, community awareness, etc., detailed numbers compared to projected results is a plus - Organized presentation
The History of the PeRCy Award
You may have noticed the unusual spelling of the PeRCy award. The name is an acronym that stands for “PR Contest”.
The PeRCy Awards originally ran for approximately 15 years from 1984 to 1999, and was administered by the NJHPRMA (New Jersey Hospital Public Relations and Marketing Society). In their heyday, the PeRCy awards were given to PR/Marketing professionals in a large number of public relations and marketing categories. The awards luncheon was held every spring and attracted between 125-150 attendees from hospital organizations and their agencies. The New Jersey Hospital Association (NJHA) oversaw the judging process and utilized judges from the Hospital and Healthcare Association of Pennsylvania (HAP) to prevent any favoritism. When the New Jersey Hospital Public Relations and Marketing Society ceased operations in 1999, the awards ended, as well.
In 2004, with the help of NJHA, the New Jersey Hospital Public Relations and Marketing Society transferred its remaining members, funds and assets to HPMSNJ. Three years later our board began the process of re-establishing the awards and, after much discussion, agreed to keep the name because of its positive brand awareness. 2008 Board President, Dr. Anthony Stanowski, asked Norm Tessell to shepherd the program. Norm created and ran the PeRCy’s from 2008 until 2014. Clearly the awards would not have been resurrected if not for all of his hard work.
In 2008, we started out simple, with only 3 awards. Jane Heimbecker of HALO Branded Solutions, was commissioned to produce a crystal award that would reflect the prestige of the PeRCy’s. In 2016, the PeRCy’s expanded to 10 categories. The categories have evolved to represent the ever-changing methods of advertising. The PeRCy Awards have become a highly respected honor and HPMSNJ is proud to recognize excellence in health care planning and marketing in the state of New Jersey with this esteemed award.