Join HPMSNJ as it hosts experts from Weill Cornell Medicine for a webinar discussing current topics in care delivery and patient engagement during COVID-19.

Program Overview:
Attendees will hear about the impact of COVID-19 on health systems including care postponement, the lessons learned from vaccination efforts, vaccine hesitancy, and future implications.

Participants will also learn about Weill Cornell Medicine’s strategies for keeping patients engaged with their care during the pandemic, with tips for strategists and marketing professionals on data-driven messaging, tactics, and channel mix adjustments.  
Presenters:
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​Geraldine B. McGinty, M.D.
Chief Strategy and Contracting Officer
​Weill Cornell Medicine
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In 2014 Geraldine joined the faculty at Weill Cornell Medicine in New York City. As well as her clinical practice there she serves as Chief Strategy Officer and Chief Contracting Officer for the Weill Cornell Physician Organization’s more than 1600 members. Her role as lead negotiator for managed care contracts at Weill Cornell Medicine incorporates both traditional fee for service agreements as well as value-based payment arrangements. She is also a member of WCM’s digital health strategy team.
She is an internationally recognized expert in imaging economics. She has served an advisor to the CPT Editorial Panel, the JCAHO and the National Quality Forum. She was Chair of the American College of Radiology's Commission on Economics and was the radiology member of the AMA’s Relative Value Update Committee from 2012-2016.
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   Kaitlyn Tuson
   Marketing Officer
   Weill Cornell Medicine Physician Organization
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  As the Marketing Officer at Weill Cornell Medicine’s Physician Organization, Kaitlyn brings      15 years of strategic marketing, advertising, and digital expertise to her leadership role.          She  is responsible for driving new patient volume, retention, and market expansion                through  various marketing initiatives across New York City’s five boroughs and beyond.          Kaitlyn is also  instrumental in developing promotional campaign strategies across the            organization's +20 clinical service lines.

 Kaitlyn’s data-driven approach has resulted in increased advertising efficiencies and   effectiveness, while contributing to vast improvements to the organization’s digital     presence, engagement, and experience. She has been frequently recognized for her successful track record of implementing high performing marketing campaigns.
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Previously, Kaitlyn has held various leadership and strategy roles at several global marketing agencies and also founded Harmonized Marketing. During her time on the agency side, Kaitlyn covered global and national accounts for various Fortune 500 brands in both technology and healthcare industries. Her passion for the healthcare industry continues to drive her commitment to serve as a voice for the community of healthcare marketers that she is a proud member of; recently launching a podcast dedicated to supporting fresh perspectives and nurturing collaboration among like-minded peers.

​Website: kaitlyntuson.com
Podcast: market-health.com
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