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The Healthcare Planning & Marketing Society of New Jersey (HPMSNJ) is an allied organization of the New Jersey Hospital Association and an Affiliated State Chapter of the Society for Healthcare Strategy and Market Development of the American Hospital Association. HPMSNJ's mission is to advance the development of effective strategic & business planning and marketing in healthcare institutions. We accomplish this by offering our members informative educational sessions, networking opportunities, input into statewide healthcare policy decisions and an informative website (www.HPMSNJ.org), and a newsletter complete with Society and healthcare industry news. Our Society is comprised of individuals representing the fields of healthcare planning, consulting, public affairs, physician relations, marketing, as well as individuals in the clinical areas.