Program overview:
Successful spokespersons are made, not born. Becoming a spokesperson requires knowing how to navigate today’s social media-driven, emotionally rich, attention-span deficient and outrage-driven communications landscape. 

It is essential for spokespersons to understand the fundamentals of message delivery and how changing trends in news consumption affects the role of a spokesperson. Before participating in a media interview, spokespersons must anticipate organizational challenges and risks, as well as be armed with well-crafted responses. 

Join the Healthcare Planning and Marketing Society of New Jersey as it hosts spokesperson training experts from South Jersey-based AKCG – Public Relations Counselors in a webinar on spokesperson techniques for effective media relations. 

Attendees will learn:

• A spokesperson’s rights and responsibilities in a media interview
• Fundamentals of message delivery and the role of key messages in answering questions
• How to use bridging techniques to transition smoothly to your message
• Different communications scenarios and how to avoid common pitfalls

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Chris Lukach, APR
President, AKCG - Public Relations Counselors

Chris Lukach is president of AKCG – Public Relations Counselors, a national public relations consultancy with deep experience in crisis and issue preparedness. As president, Chris heads the AKCG issues and crisis communications practice.

He has been instrumental in developing issues and crisis communications plans and consulting with the firm’s clients on sensitive and pivotal matters. A frequent lecturer and author on a range of topics, Chris also leads the firm’s spokesperson training and social media teams.
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Mike Gross, APR
SVP & COO, AKCG - Public Relations Counselors

Mike Gross, APR, is a partner at AKCG – Public Relations Counselors where he serves as senior vice president and COO. Mike supports the team by providing strategic planning, issues/crisis counseling and strategic media relations support. 

Mike co-leads the firm's spokesperson training efforts and is responsible for maintaining client relationships and for developing new strategies for each of the firm’s clients.

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