The Inside Scoop: Insights for Developing Effective Press Releases
presented by NJ Advanced Media in coordination with ACHE-NJ
9 Ways to Prepare for Failure to Secure Success
presented by HPMSNJ at Trenton Thunder Ballpark 8/17/22
Panelists included: Jeremye Cohen, MHA, FACHE, VP Strategy, Capital Health
Meredith Inniger, MHA, FACHE, Principal, Veralon
Annie Steelman, MHA, FACHE, VP Strategy RWJBH
Glen Hall, Director, Business Development, IQVIA
Moderator: Norm Tessell, FACHE
presented by HPMSNJ at Trenton Thunder Ballpark 8/17/22
Panelists included: Jeremye Cohen, MHA, FACHE, VP Strategy, Capital Health
Meredith Inniger, MHA, FACHE, Principal, Veralon
Annie Steelman, MHA, FACHE, VP Strategy RWJBH
Glen Hall, Director, Business Development, IQVIA
Moderator: Norm Tessell, FACHE
Three-part online training
May 4, 11 and 18th, 2022
Week 1 - Planning Strategically Through Environmental Analyses
Speakers included: Annie Steelman, FACHE, SVP, System Strategy, RWJBarnabas Health
Don Dykstra, Director, Planning and System Development, Atlantic Health System
Roman Maluchnik, MPA, Planning Analyst, Planning and System Development, Atlantic Health System
Nivi Pillai, MS, MIS, Director, System Strategy, RWJBarnbas Health
Week 2 - Healthcare Content Marketing: Developing a Successful Strategy
Speakers included: Kim Alvarez, NJ Advance Media
Danny Ortiz, VP of Strategy and Innovation, NJ Advance Media
Week 3 - Using Data to Drive Decisions: An Introduction to Data Analytics
Speakers included: Elizabeth McNutt, MS, FACHE, AVP Data Analytics, RWJBarnabas Health
Roman Maluchnik, MPA, Planning Analyst, Planning and System Development, Atlantic Health System
SESSION RECORDINGS AVAILABLE IN THE MEMBERS' CENTER
May 4, 11 and 18th, 2022
Week 1 - Planning Strategically Through Environmental Analyses
Speakers included: Annie Steelman, FACHE, SVP, System Strategy, RWJBarnabas Health
Don Dykstra, Director, Planning and System Development, Atlantic Health System
Roman Maluchnik, MPA, Planning Analyst, Planning and System Development, Atlantic Health System
Nivi Pillai, MS, MIS, Director, System Strategy, RWJBarnbas Health
Week 2 - Healthcare Content Marketing: Developing a Successful Strategy
Speakers included: Kim Alvarez, NJ Advance Media
Danny Ortiz, VP of Strategy and Innovation, NJ Advance Media
Week 3 - Using Data to Drive Decisions: An Introduction to Data Analytics
Speakers included: Elizabeth McNutt, MS, FACHE, AVP Data Analytics, RWJBarnabas Health
Roman Maluchnik, MPA, Planning Analyst, Planning and System Development, Atlantic Health System
SESSION RECORDINGS AVAILABLE IN THE MEMBERS' CENTER
Top 7 Methods to Improve the Financials of Your Physician Enterprise: Optimizing Performance & Strategic Values
Webinar presented by Veralon
Webinar presented by Veralon
Healthcare organizations often look at reports of “losses” per owned physician practice and forget that their original rationale for acquiring the practices was strategic, not financial. Yet at the same time they are concerned about losses, many hospitals and health systems give little consideration to how the performance of the physician enterprise could be strengthened. With some attention, there is often significant opportunity to improve that performance.
This presentation will address the questions that management and board members should be asking about their owned practices, in relation to compensation models, quality of care, referrals, operations, and fee schedules, among others, and how they can respond to the answers they find.
Learning Objectives
Participants will learn:
This presentation will address the questions that management and board members should be asking about their owned practices, in relation to compensation models, quality of care, referrals, operations, and fee schedules, among others, and how they can respond to the answers they find.
Learning Objectives
Participants will learn:
- How to properly evaluate key aspects of practice performance
- Approaches to strengthening each key aspect of performance
- Ways to increase the strategic value of the physician enterprise
Excel for Health Care Planners-Webinar Series
presented by Elizabeth McNutt, FACHE, MS, PMP
AVP, Analytics, System Strategy, RWJBarnabas Health
presented by Elizabeth McNutt, FACHE, MS, PMP
AVP, Analytics, System Strategy, RWJBarnabas Health
This course will provide an introduction to utilizing Excel to analyze data. The course was targeted for hospital strategy and marketing staff and was held over four weekly webinar sessions.
All materials, including webinar recordings, can be found in our Members' Center - Resources page.
Not a member, join today!
All materials, including webinar recordings, can be found in our Members' Center - Resources page.
Not a member, join today!
Special Achievement Award
Adrienne Kirby Ph.D, FACHE
Executive Chairman and CEO, Cooper University Health Care
Dr. Kirby began her career, graduating from Rutgers University in Camden. She received her MSN from the University of Penn, and later her PhD. Her early career started as nurse manager at Virtua West Jersey, and she then moved to leadership roles at Christiana Care Health System, University of Pennsylvania Medical Center, and Hahnemann University. In 1999 she was promoted to the COO of Ambulatory Services and Programs of Excellence and COO of Virtua Vorhees Hospital, and in 2010 through 201, she briefly left New Jersey to lead Franklin Square Hospital in Baltimore, part of MedStar Health. In 2012, she returned to Camden NJ, to Cooper – the hospital where she was born. Dr. Kirby has led Cooper through its transformation into a major academic health system, the development of its MD Anderson partnership, and some of its strongest years of growth. Today, Cooper health system experiences more than 1.6 million patient visits annually. Similarly, Cooper’s revenue has grown from $823 million in 2012 to more than $1.3 billion last year. She retired in June 2019 after 7 ½ years.
Across her career, she is has known to champion community health and the importance of service to the community. A Fellow in ACHE, A Phila Business Journal Power 100, a Woman of Achievement Aware, a Champion of Camden, Power 50 Business Leader in Southern NJ, and many others, HPMSNJ is proud to honor Adrienne Kirby for making a difference in the city of Camden.
Society Recognition Award
Anne Hewitt, PhD
M.H.A. Program Director and Professor
SETON HALL UNIVERSITY
The Society Recognition Award recognizes those individuals who have made a continuing contribution to advance the field of health planning, marketing and public relations, particularly through participation in committee work and on task forces.
PeRCy Awards
The PeRCY Awards recognize the top marketing and planning campaigns in 12 different categories.
2019 WINNERS
Adrienne Kirby Ph.D, FACHE
Executive Chairman and CEO, Cooper University Health Care
Dr. Kirby began her career, graduating from Rutgers University in Camden. She received her MSN from the University of Penn, and later her PhD. Her early career started as nurse manager at Virtua West Jersey, and she then moved to leadership roles at Christiana Care Health System, University of Pennsylvania Medical Center, and Hahnemann University. In 1999 she was promoted to the COO of Ambulatory Services and Programs of Excellence and COO of Virtua Vorhees Hospital, and in 2010 through 201, she briefly left New Jersey to lead Franklin Square Hospital in Baltimore, part of MedStar Health. In 2012, she returned to Camden NJ, to Cooper – the hospital where she was born. Dr. Kirby has led Cooper through its transformation into a major academic health system, the development of its MD Anderson partnership, and some of its strongest years of growth. Today, Cooper health system experiences more than 1.6 million patient visits annually. Similarly, Cooper’s revenue has grown from $823 million in 2012 to more than $1.3 billion last year. She retired in June 2019 after 7 ½ years.
Across her career, she is has known to champion community health and the importance of service to the community. A Fellow in ACHE, A Phila Business Journal Power 100, a Woman of Achievement Aware, a Champion of Camden, Power 50 Business Leader in Southern NJ, and many others, HPMSNJ is proud to honor Adrienne Kirby for making a difference in the city of Camden.
Society Recognition Award
Anne Hewitt, PhD
M.H.A. Program Director and Professor
SETON HALL UNIVERSITY
The Society Recognition Award recognizes those individuals who have made a continuing contribution to advance the field of health planning, marketing and public relations, particularly through participation in committee work and on task forces.
PeRCy Awards
The PeRCY Awards recognize the top marketing and planning campaigns in 12 different categories.
2019 WINNERS
The Graduate Healthcare Management Healthcare Case Study Challenge at Seton Hall was a huge success! The winners are:
1st Place - Rutgers University $1500
Coach – Soumitra Bhuyan
Rakel Barrientos
Aakanksha Deoli
Allison Mosier
Eleanor Sorce
2ns Place - Hofstra University - $1000
Coach(s) – Dr. Edward Coffield/ Dr. Maria Sanmartin
Linda Asare
Arielle Goldberg
David Harb
Erin Maney
Raishme Singh
3rd Place - Seton Hall University - $500
Coach(s) - Dr. Brian Colfer/Dr. Stephen Wagner
Alexander Phu
Katherine Rossi
Kevin Taraya
Jewel Thomas
Maliha Williams
Honorable Mention - Drexel University
1st Place - Rutgers University $1500
Coach – Soumitra Bhuyan
Rakel Barrientos
Aakanksha Deoli
Allison Mosier
Eleanor Sorce
2ns Place - Hofstra University - $1000
Coach(s) – Dr. Edward Coffield/ Dr. Maria Sanmartin
Linda Asare
Arielle Goldberg
David Harb
Erin Maney
Raishme Singh
3rd Place - Seton Hall University - $500
Coach(s) - Dr. Brian Colfer/Dr. Stephen Wagner
Alexander Phu
Katherine Rossi
Kevin Taraya
Jewel Thomas
Maliha Williams
Honorable Mention - Drexel University
HPMSNJ Webinar
Ambulatory Care 2.0
presented by Veralon
October 24, 2019 1-2 pmHPMSNJ Webinar
Ambulatory Care 2.0
presented by Veralon
October 24, 2019 1-2 pm
Health system growth will be driven by ambulatory care in upcoming years as value-based care models shift the focus from volume to value of care across populations. This presentation will discuss the design of a next-generation Ambulatory Care Network that sustainably integrates critical system components to enhance overall competitive advantage. Potential implications of value-based payment model proliferation will also be discussed within the context of network planning.
This session will cover:
Participants will:
This session will cover:
- Comprehensive and strategic (rather than opportunistic) ambulatory care planning
- Network financial viability, given market dynamics and uncertainty
- Service and location portfolio
- Physician alignment and patient engagement
Participants will:
- Know the key components of a high-performing ambulatory care network
- Understand the models of care that support and enhance patient outcomes and value-based payment models
- Be able to fully integrate and optimize inpatient resources, physician network, and the ambulatory network in a sustainable model
- Understand what services are needed to support the population and enhance overall competitive advantage
Molly Johnson, MHSA
Manager
Molly has more than 10 years of experience in the healthcare field. She advises health care organizations on development of clinically integrated networks, ACOs and other aspects of value-based payment, strategy and planning to support value-based payment, and physician engagement.
Her client experience includes:
Developing clinically integrated networks and optimizing CIN performance
Helping clients select opportunities for BPCI Advanced and tracking client performance under BPCI programs
Ambulatory care planning
Medical staff development planning
Developing ACOs and performing related financial assessments; assessing and optimizing ACO performance; identifying best options under MSSP
Assessing physician practices across a broad range of specialties
Molly has authored several articles in national publications and has spoken at regional health care organization events. She holds a Master of Health Services Administration (MHSA) from the University of Michigan’s School of Public Health, and a BA from Dartmouth College.
Her client experience includes:
Developing clinically integrated networks and optimizing CIN performance
Helping clients select opportunities for BPCI Advanced and tracking client performance under BPCI programs
Ambulatory care planning
Medical staff development planning
Developing ACOs and performing related financial assessments; assessing and optimizing ACO performance; identifying best options under MSSP
Assessing physician practices across a broad range of specialties
Molly has authored several articles in national publications and has spoken at regional health care organization events. She holds a Master of Health Services Administration (MHSA) from the University of Michigan’s School of Public Health, and a BA from Dartmouth College.
ACHENJ (American College of Healthcare Executives of New Jersey) in partnership with:
HLNDV (Healthcare Leadership Network of the Delaware Valley)
HPMSNJ (Healthcare Planning & Marketing Society of New Jersey)
NJHIMSS (NJ Chapter of Healthcare Information and Management Systems Society)
NAHSE (National Association of Health Service Executives)
Present a networking event to foster partnerships and collaboration among NJ healthcare leaders.
Prospective members and student members are welcomed.
Admission:
Members: $30 - Non Members: $35 - Students - $10
September 19, 2019
6 – 9 PM
Hyatt Regency New Brunswick
2 Albany Street
New Brunswick, New Jersey
4th Annual Trenton Thunder
Summer Educational & Networking Event
August 20, 2019
3:30PM - Registration
$50.00 members $60.00 non-members
see below to register
Arm & Hammer Park
1 Thunder Rd.
Trenton, NJ 08611
The educational program is followed by networking, cocktails, a chef prepared dinner
and a Trenton Thunder baseball game with Yankee Club seating (inside and outside)
Healthcare Administration Under Fire... Really!
What can we learn from military experiences on the front lines abroad and at home,
with a focus on healthcare operation, strategic planning, marketing, public relations,
innovation, challenges, personnel issues, and visions for the future.
Summer Educational & Networking Event
August 20, 2019
3:30PM - Registration
$50.00 members $60.00 non-members
see below to register
Arm & Hammer Park
1 Thunder Rd.
Trenton, NJ 08611
The educational program is followed by networking, cocktails, a chef prepared dinner
and a Trenton Thunder baseball game with Yankee Club seating (inside and outside)
Healthcare Administration Under Fire... Really!
What can we learn from military experiences on the front lines abroad and at home,
with a focus on healthcare operation, strategic planning, marketing, public relations,
innovation, challenges, personnel issues, and visions for the future.
Lt. Colonel Merritt Brockman, DHA, FACHE will discuss her experiences as a deployed decorated
healthcare administrator in Afghanistan.
Brockman's career as a healthcare administrator began 14 years ago upon graduating
from the United States Air Force Academy. She was competitively selected and immediately accessed into the Medical Service Corps where she held a variety of leadership positions within
the military health system. Brockman is a decorated Operation Enduring Freedom veteran, having been awarded the Bronze Star Medal for Meritorious Service during combat operations. While deployed to rural Afghanistan, she mentored and guided over 150 medics (both American and Afghan) and completed over 200 convoys and a handful of dismounted patrols in some of the most dangerous territories in the country. After transitioning from Active Duty Service, Brockman completed a stint in the private healthcare sector before coming to Drexel University.
Brockman holds a Master's Degree in Health Administration from the University of Washington and a Doctorate in Health Administration from the Medical University of South Carolina. Additionally, she is board certified as a Fellow in the American College of Health Care Executives. Brockman is passionate about helping to develop and teach the next generation of healthcare leaders while showing students the wide variety of opportunities a career in health administration can provide. She is currently an Assistant Teaching Professor in the Healthcare Administration Department at Drexel College of Nursing and Health Professions and continues her military service as an Air Force Reserve Medical Service Corps Officer.
Lt. Colonel Merritt Brockman, DHA, FACHE will discuss her experiences as a deployed decorated
healthcare administrator in Afghanistan.
Brockman's career as a healthcare administrator began 14 years ago upon graduating
from the United States Air Force Academy. She was competitively selected and immediately accessed into the Medical Service Corps where she held a variety of leadership positions within
the military health system. Brockman is a decorated Operation Enduring Freedom veteran, having been awarded the Bronze Star Medal for Meritorious Service during combat operations. While deployed to rural Afghanistan, she mentored and guided over 150 medics (both American and Afghan) and completed over 200 convoys and a handful of dismounted patrols in some of the most dangerous territories in the country. After transitioning from Active Duty Service, Brockman completed a stint in the private healthcare sector before coming to Drexel University.
Brockman holds a Master's Degree in Health Administration from the University of Washington and a Doctorate in Health Administration from the Medical University of South Carolina. Additionally, she is board certified as a Fellow in the American College of Health Care Executives. Brockman is passionate about helping to develop and teach the next generation of healthcare leaders while showing students the wide variety of opportunities a career in health administration can provide. She is currently an Assistant Teaching Professor in the Healthcare Administration Department at Drexel College of Nursing and Health Professions and continues her military service as an Air Force Reserve Medical Service Corps Officer.
Departmant of Health - HPMSNJ Meeting
June 4, 2019
2:00PM - 4:00PM
Scheduled to be in attendance:
Jean DeVitto
Acting Director
Certificate o fNeed and Health care Facility Licensure
Stefanie Mozgai
Assistant Commissioner
Health Facility Survey & Field Operations
Meeting held at:
New Jersey Hospital Association
760 Alexander Rd.
Princeton, NJ 08543
June 4, 2019
2:00PM - 4:00PM
Scheduled to be in attendance:
Jean DeVitto
Acting Director
Certificate o fNeed and Health care Facility Licensure
Stefanie Mozgai
Assistant Commissioner
Health Facility Survey & Field Operations
Meeting held at:
New Jersey Hospital Association
760 Alexander Rd.
Princeton, NJ 08543
Building a Data-Driven Strategic Plan
and
Go-to-Market Outreach Strategy
Sponsored by Hackensack Meridian Health
May 7, 2019
A half-day educational session focused on the confluence of claims data, strategic planning and go-to-market strategy featuring speakers from the companies advising some of the nation’s largest health systems.
Presenters:
· Susan Boydell – Partner – Barlow/McCarthy
· Carla Bryant - Executive Vice President – Corrigan Partners
Tracy Milanette – Sr. Director, Informatics and Custom Insights – Payer and Provider Division – IQVIA
and
Go-to-Market Outreach Strategy
Sponsored by Hackensack Meridian Health
May 7, 2019
A half-day educational session focused on the confluence of claims data, strategic planning and go-to-market strategy featuring speakers from the companies advising some of the nation’s largest health systems.
Presenters:
· Susan Boydell – Partner – Barlow/McCarthy
· Carla Bryant - Executive Vice President – Corrigan Partners
Tracy Milanette – Sr. Director, Informatics and Custom Insights – Payer and Provider Division – IQVIA
2018
Congratulations to our 2018 PeRCy Winners!
Congratulations to our award winners
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WEBINAR by: Veralon: Retail, Urgent Care, Micro Hospitals and Beyond: The Evolution, Promise, and Unknowns of Alternative Care Settings
November 7, 2018 Time: 1pm EST |
Department of Health External Affairs Meeting
Wednesday, October 17, 2018 WEBINAR by Monigle: Insights and Implications from Humanizing Brand Experience
Thursday, October 18th 1pm EST |
|
Trends Shaping a New Role
for Hospitals and Health Systems Thursday, September 20, 2018 RWJBarnabas Health, Corporate Headquarters |
WEBINAR by PatientPoint: Marketing from the Inside Out: How Leveraging Internal Touchpoints Can Help Deliver on Your Brand Promise
Tuesday, July 31st, 2018 @ 1:00 PM EDT |
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WEBINAR by Bruno and Ridgway Research Associates:: Greatest Healthcare Marketing Strategies: Road Map to Success
Wednesday, July 18th, 2018 @ 1:00 PM EST |
Crisis Communications Workshop
Summer Networking and a Ball Game Presenters: Christopher Lukach, APR, President, AKCG Michael Gross, APR, SVP & COO, AKCG August 20, 2018 |
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Networking Event
Wednesday, June 20th Atlantic Health Systems Corporate Office & Headquarters. Inside Track to 2018 PeRCy’s |
Department of Health external affairs meeting
May 16, 2018 NJHA 760 Alexander Rd. Princeton, NJ |
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SPECIAL EVENT: CAHME, Getting to 100: What We Must Do to Prepare Healthcare Leaders Over the Next 50 Years
Tuesday, June 12th at the Lowes Hotel |
WEBINAR by IQVIA: Real World Insights: Going Beyond Your Data to Drive Market Share
February 26t, 2018 at 1:00pm EST |
2017
2017 Annual Meeting and The PeRCy Awards
December 1, 2017
Hyatt Regency Princeton
102 Carnegie Center
Princeton, NJ 08540
The PeRCy Award Winners
and
2017 Special Achievement Award Winner
Richard P. Miller
Former President and Chief Executive Officer
Virtua
December 1, 2017
Hyatt Regency Princeton
102 Carnegie Center
Princeton, NJ 08540
The PeRCy Award Winners
and
2017 Special Achievement Award Winner
Richard P. Miller
Former President and Chief Executive Officer
Virtua
The PeRCy Award Winners
BEST HOSPITAL CROSS MEDIA CAMPAIGN - STATESIR CANCER CENTER
BEST HOSPITAL PLANNING PROJECT - CAPITAL HEALTH
BEST HOSPITAL PUBLIC RELATIONS RELATIONSHIP BUILDING - CENTRASTATE HEALTHCARE SYSTEM
BEST HOSPITAL DIGITAL MARKETING CAMPAIGN - CAPE REGIONAL HEALTH SYSTEM
BEST HOSPITAL OUTDOOR ADVERTISING - RWJBARNABAS
BEST HOSPITAL RADIO SPOT - ATLANTICARE
BEST HOSPITAL TV SPOT - ST PETERS UNIVERSITY HOSPITAL
BEST HOSPITAL VIDEO - DEBORAH HEART & LUNG CENTER
BEST HOSPITAL CROSS MEDIA CAMPAIGN - STATESIR CANCER CENTER
BEST HOSPITAL PLANNING PROJECT - CAPITAL HEALTH
BEST HOSPITAL PUBLIC RELATIONS RELATIONSHIP BUILDING - CENTRASTATE HEALTHCARE SYSTEM
BEST HOSPITAL DIGITAL MARKETING CAMPAIGN - CAPE REGIONAL HEALTH SYSTEM
BEST HOSPITAL OUTDOOR ADVERTISING - RWJBARNABAS
BEST HOSPITAL RADIO SPOT - ATLANTICARE
BEST HOSPITAL TV SPOT - ST PETERS UNIVERSITY HOSPITAL
BEST HOSPITAL VIDEO - DEBORAH HEART & LUNG CENTER
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Impact of Physician Grading and How it Impacts Decision Making and a BALL GAME
August 15, 2017
3:00 PM program and dinner and game at 7:00 PM
Trenton Thunder
Arm & Hammer Park
August 15, 2017
3:00 PM program and dinner and game at 7:00 PM
Trenton Thunder
Arm & Hammer Park
2016
Friday, December 02, 2016
HPMSNJ ANNUAL HOLIDAY MEETING
9th ANNUAL PERCY AWARDS
KEYNOTE SPEAKER - CRISTENE GONZALEZ-WERTZ
IBM WATSON GROUP
IBM INSTITUTE FOR BUSINESS VALUE
.
SPECIAL ACHIEVEMENT AWARD
ELIZABETH A. RYAN, ESQ.
PRESIDENT & CEO
NEW JERSEY HOSPITAL ASSOCIATION
PERCY AWARDS
The Winners for 2016 are:
HPMSNJ ANNUAL HOLIDAY MEETING
9th ANNUAL PERCY AWARDS
KEYNOTE SPEAKER - CRISTENE GONZALEZ-WERTZ
IBM WATSON GROUP
IBM INSTITUTE FOR BUSINESS VALUE
.
SPECIAL ACHIEVEMENT AWARD
ELIZABETH A. RYAN, ESQ.
PRESIDENT & CEO
NEW JERSEY HOSPITAL ASSOCIATION
PERCY AWARDS
The Winners for 2016 are:
- Cross-media campaign: AtlantiCare
- Planning project: RWJBarnabas Health
- Public relations, relationship-building: Children’s Specialized Hospital
- Social media: The Valley Hospital
- Outdoor advertising: Holy Name Medical Center
- Radio spot: RWJBarnabas Health
- TV spot: Saint Peter’s University Hospital
- Use of promotional products: Clara Maass Medical Center
- Cause marketing campaign: HackensackUMC Mountainside
November 9, 2016
WIDENER UNIVERSITY’S HEALTH CARE MANAGEMENT ALUMNI ASSOCIATION
Medicare Quality Payment Programs
6:00 p.m. to 9:00 p.m.
Widener University, Founders Hall
1 University Pl
Chester, PA 19013
WIDENER UNIVERSITY’S HEALTH CARE MANAGEMENT ALUMNI ASSOCIATION
Medicare Quality Payment Programs
6:00 p.m. to 9:00 p.m.
Widener University, Founders Hall
1 University Pl
Chester, PA 19013
October 13, 2016
Advances in Digital Media
6:00 pm to 8:30 pm
Pandora Corporation Offices
125 Park Avenue
19th Floor
New York, NY 10017
Advances in Digital Media
6:00 pm to 8:30 pm
Pandora Corporation Offices
125 Park Avenue
19th Floor
New York, NY 10017
testing "Solar Panels" webinar page