Presenters:
Christopher Lukach, APR, President, AKCG – Public Relations Counselors
Michael Gross, APR, SVP & COO, AKCG – Public Relations Counselors

Program overview:
As the healthcare industry begins to recover and apply lessons learned from the COVID-19 pandemic, hospitals and health system leadership teams are forced to consider how the pandemic changes the way their organizations approach crisis preparedness.
At the same time, true crisis preparedness is about more than having words on paper — it’s about securing cultural commitment from top leadership; maintaining thoughtful and proactive social media front-line staff; and instituting tried-and-tested policies that grease the wheels for faster-than-light approvals.
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Join The Healthcare Planning and Marketing Society of New Jersey as it hosts crisis counselors from South Jersey-based AKCG – Public Relations Counselors in a two-part webinar series for an interactive crisis-communications workshop.

Webinar One – June 25, 2020
  • Part One: Reputation Management in the Attention-Deficit Age (30 minutes)
  • Part Two: Scenario-Based Exercise (30 minutes)
Webinar Two – July 2, 2020
  • Part Three: A Crisis Communicator’s Self-Assessment (50 minutes with 10 minutes for questions) ​
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​Free to HPMSNJ members
$30 for nonmembers

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Click here to become an HPMSNJ member  ​
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