​The Society for Healthcare Strategy and Market Development (SHSMD) is the premier organization for 4,400 healthcare professionals responsible for strategy development and implementation in a wide array of healthcare organizations. Founded in 1996, the Society was formed as a result of the merger of the AHA American Society for Health Care Marketing and Public Relations (founded in 1964) and the AHA Society for Healthcare Planning and Marketing (founded in 1977). The Society is one of 11 personal membership groups affiliated with the American Hospital Association.

​New Jersey Hospital Association (NJHA) is a not-for-profit trade organization committed to helping New Jersey hospitals and health systems provide quality, accessible and affordable care to their communities. It offers an array of services and resources, including advocacy, data, education and many others, to support hospitals in their caring mission. Based in Princeton, NJHA has served as the state's premier healthcare association since its creation in 1918.