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The Oncology Service Line: Practical Ideas and Solutions for Growth

Date: Friday, October 26, 2007
Location: New Jersey Hospital Association Conference Center - Princeton, NJ

The Oncology Service Line: Practical Ideas and Solutions for Growth education session recently featured four industry experts speaking about technologies, volume trends and physician relationships as they pertain to the field of oncology services. 60 attendees heard speakers from ECRI, Thomson Healthcare and Health Strategies & Solutions, three leading national firms who shared their knowledge about the current and future states of oncology services, physician practices, service utilization, cancer incidence and technology to help better align hospital strategies and marketing initiatives in the rapidly changing and expanding field.

The program featured the following speakers:

• Tom Skorup, Vice President, Health Technology Planning, ECRI Institute
• Dennis Dunn, Ph.D., Senior Scientist, Thomson Healthcare
• Alex Skarulis, National Director, Planning & Marketing Solutions, Thomson Healthcare
• Kathleen H. McCarthy, Principal, Health Strategies & Solutions, Inc.

Due to an illness, Bob Gagauf, President of r&j health, was unable to make the session, however his presentation is available below.

All four presentations are available to all registered attendees. The password will be mailed to those who registered, if you do not receive an e-mail please contact Elizabeth McNutt at emcnutt@sbhcs.com.

          

"Going Smoke Free" - Developing, Implementing and Enforcing a Smoke Free
Hospital Campus

Date: Friday, September 14, 2007
Location: Capital Health System

At the September 14, 2007 "Meet and Greet", more than 30 HPMSNJ members and guests were treated to a session that featured executives from three New Jersey hospitals/healthcare systems who described the challenges and successes of going completely smoke free. Speakers described their timeline for implementation, and reinforced that this usually takes more time to implement than initially budgeted. Written policies were distributed and discussed. The speakers described the programs that were provided to employees and families, including offering smoking cessation resources. Lessons learned with communicating and educating internal and external constituents, implementing a marketing & public relations plan and enforcing the smoke free policy.

The program featured representatives from the following hospitals:

• Hackettstown Regional Medical Center, Susan Frost, Manager, Marketing and Public Relations
• Saint Clare's Health System, Ben Martin, Communications Manager, Marketing, Community & Government Relations
• Shore Memorial Hospital, Alan Beatty, Vice President of Human Resources and Margie Barham, Director, Marketing and Public Relations

"Meet and Greets" are free to members, and are available to non-members for $10.00.

                          

Spring Meet and Greet

Date: Friday, June 08, 2007
Location: Capital Health System

At the June 8, 2007 "Meet and Greet", 16 HPMSNJ members and guests were treated to a short symposium of how to work with the media. "Meet and Greets" are short "mini-educational" sessions that feature topics of interest to HPMSNJ membership.

Using a mixture of video, slides, newspapers, and just old fashioned story-telling, Gregory Peck, President of Media Training, Inc. (http://www.mediatraininginc.com) presented real life health care case studies that demonstrated the importance of being prepared for the media. Peck argued that that the media shouldn't be treated as an adversary, but as a conduit to providing positive messaging about your services. "Stay on point," Peck stated. "Clearly communicate with emphasis...and then stop. It is important to create a direct tailored message, and show examples that the audience will understand."

Peck described situations where spokespersons got into trouble for "saying what you don't want to say." He showed video of some of the healthcare stories, but then punctuated the point with the famous line of Richard Nixon, "I'm not a crook." Peck stated not to say what you are not. And not to get into hypothetical situations.

Peck also presented how to promote your health care organization's mission through the media, by being a resource for the media. "Suggest areas for answers, and the media will seek you out," stated Peck.

Finally, Peck took questions from the audience, and helped refine messaging that occurred for HPMSNJ members. Nancy Webster, Vice President of Marketing & Business Development, Media Training, Inc., was also there to answer questions.

"Meet and Greets" are free to members, and are available to non-members for $10.00. The next "Meet and Greet" will be in September. Topic is to be determined.

  

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