901 West Main Street, Freehold, NJ 07728
732.845.9400
For directions, visit www.centrastate.com

At our February "Meet and Greet", Bob Gaugaff, President, R&J Health, presented an approach for understanding a hospital's brand and positioning your organization based on your strengths. Using a fictitious hospital, Schwarzenegger Medical Center, Bob led a group of 12 health care executives through a seriesof questions that focused on how to create a brand.

Bob described how employees need to be involved in the brand positioning, as they are the best brand advocates. He presented case studies from several hospitals, and described how the approach taken by the team resulted in the final brands. Bob highlighted a thoughtful approach of diagnosis as essential in creating a hospital brand.

Following Bob's presentation, a tour of the new CentraState Healthcare System Star and Barry Tobias Ambulatory Campus was led by Jim Karaman, AVP of Ambulatory Services and Brian Mason, Director of Rehabilitation. The Center provides a broad spectrum of services that helps patients and the community served by CentraState to maintain a healthy lifestyle: for example, CentraState's Aquatic Center's three therapeutic pools,including the HydroWorx® with an underwater treadmill. We also viewed The Michelle and Jennifer Tobias Adventure to Health. This high-tech, educational wonderland allows kids to explore the humanbody through a colorful maze of interactive stations. Designed for thosein grades K-8, this dynamic learning center teaches kids about good nutrition, the body’s organs and systems, the senses and so much more. And, it includes a 25-seat theater area which features entertaining multimedia presentationsand demonstrations. We saw some kids interact with the exhibits, and it was impressive!